Lucy Batley, Owner, Traction Industries

Lucy Batley’s tech experience spans 30 years designing for the digital world, her talent recognised at the outset of her career by winning EMAP’s Best Young Designer. Lucy built a strong foundation at the dawn of the digital era to bring products to the then-burgeoning online marketplace, working with renowned brands and artists including Audi, MaxMara, Samsonite, Vespa, Fila Sport and The Manic Street Preachers. She also designed the digital interface to launch the Euro into the UK to Barclays Bank SME division.

She has since founded and scaled digital design agencies and established Traction Industries, providing solutions incorporating Artificial Intelligence and emerging technologies to drive innovation. A thought leader and visionary designer, Lucy is passionate about how AI can work with humans and is a sought-after speaker, AI expert and a broker.

Talk Title: The Future of AI: A Human-Centric Perspective

Synopsis: Artificial Intelligence is often shrouded in hype and misconception. In this talk, I cut through the noise, demystifying AI with a pragmatic, human-centric lens. Expect myth-busting (both utopian dreams and dystopian fears), real-world context and strategic insights into AI’s practical implementation. I’ll also explore what’s next - emerging architectures, ethical challenges and the applications that will define our AI-driven future.

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